2nd August 2007

my[magazine]club, a leading up sell company serving the magazine publishing community, today announced a strategic alliance with Periodical Publishers' Service Bureau, Inc. (PPSB), a wholly owned unit of HEARST Corporation and one of the largest full-service magazine subscription agencies in the United States. Through the alliance, my[magazine]club and PPSB will deliver the next generation of up sell and cross sell subscription opportunities online, in retail outlets and at inbound call centers operated by catalogers and DRTV merchants.

The foundation of the alliance is built on the unique up sell model developed by my[magazine]club. " my[magazine]club has developed and successfully delivered an upsell product that is different from its competitors in that every trial subscription generated counts as paid circulation under ABC guidelines, and thus eliminates the risk of bad pay copies which often make trial subscription retention unacceptable to publishers," said Russell Halley, President and CEO of my[magazine]club." We are confident that this exciting alliance with PPSB will help us bolster our leadership position in this field. As a unit of HEARST Corporation, already among one of our most important clients, PPSB brings unparalleled strength and credibility to this venture."

"As part of our mission to deliver diverse and innovative circulation sources and marketing support services for our publishing clients, we believe that the relationship with my[magazine]club fits perfectly with our long term business strategy," said Ric Hasselbaum, President of PPSB. "In the challenging environment faced by publishers today, we need to work hard to develop new and better ways to introduce consumers to the valued products we represent. my[magazine]club has developed several such innovations, and working together we are confident that we will break away from what other agencies are offering. The alliance with my[magazine]club enhances the array of circulation solutions we offer our clients, and our combined expertise will now provide a major differentiation in the marketplace. Most importantly, our clients will be the beneficiaries of this strategic alliance."

About PPSB

Periodical Publishers' Service Bureau, Inc. (PPSB) offers a wide array of services to publishers, their advertisers, retailers and manufacturers. With more than 600 clients, PPSB provides such services as Subscription Sales, Fundraising Programs, Telemarketing Services, Reader Service and Data Entry, Order Processing, Product Fulfillment, Sweepstakes & Contest Management, Survey Tabulation, and Promotional Mailing Services. PPSB was founded in 1910 and was purchased by The Hearst Corporation in 1924. PPSB opened its Home Office in Sandusky, Ohio in 1941 and currently maintains two locations, its Home Office in Sandusky and the other in New York City. Today, PPSB is one of the largest full-service magazine subscription agencies in the United States and serves more than 140 publisher clients.

About my[magazine]club

my[magazine]club specializes in developing and delivering unique magazine subscription upsell offers tailored to the distinctive affinity of each of their marketing partners and their consumer clients. Unique in this field, my[magazine]club features upsell and cross sell opportunities for publishers that can be executed online and in retail outlets as well as with call centers serving the catalog and DRTV industry. my[magazine]club is one of the suite of companies operated by City Circulation Group, a leading provider of software and transactional solutions for publishers in the United States and internationally, and which also includes MagazineCity.com, the webs largest subscription source, recognized as one of the leading online magazine subscription retailers, now in it's ninth year of operation.