The My Magazine Club Upsell Opportunity
The My Magazine Club Upsell Opportunity
"Upsell Marketing" is the marketing of products or services through third party marketing opportunities. City Circulation Group offers one of the easiest and most lucrative opportunities in that marketplace today through its affiliated company, My Magazine Club, llc (MMC). Working directly with most major American Magazine publishers, MMC enables your customers the chance to receive risk-free trial subscriptions to some of America's most popular magazines for just pennies, with unbeatable "cancel anytime" offers.
Because of the wide variety of magazines we work with, offers can be easily tailored to specific markets and demographic sets, whether for men, women, young or old, with offers tailored for sports enthusiasts, the health, beauty or fitness conscious, outdoorsmen, families with children or many other specific or general areas of interest.
With almost forty years of subscription marketing experience, over twenty years of call center background and more than ten years as a leading internet marketer, we know what works. Our scripts are simple, minimize talk time and present the buying decision quickly and inoffensively, and our offers feature some of the nation's most prestigious brand names and are always non-intrusive. Most times, your customer has called in, credit card in hand specifically to make a purchase. To get their assent to a second purchase is usually an easy decision for them to make and one which results in a handsome bounty at the end of the core transaction.
The MMC opportunity is not only ideal for product suppliers, but also for web marketers and telemarketing service providers and can be tailored to specific situations. Now you can easily earn vital additional revenue from each customer contact.
Telemarketing Upsells
The MMC offer is ideally presented at the end of order calls generated by direct response television, radio, direct mail or other means, "piggybacked" after the primary offer. When the primary sale is complete, interest can be established and the MMC offer presented, if appropriate.
An example might be an infomercial offering a popular beauty product. At the end of the sale, buyers might be presented the opportunity to sample a fashion magazine, a fitness title, a health magazine and a popular weekly for just ten cents a copy during a special two month trial period. If there is interest, the sale can be closed, and then a few days later the consumer receives a detailed letter explaining all the fine points, and the order is converted to a full term subscription at attractive rates two months later. However, as long as the customer's address and credit card are valid, and the presentation is script compliant, the order is immediately commissionable, whether the customer keeps the subscription or not.
Internet
The MMC offer can also be placed as an add-on at the end of a web based sales transaction, or via other web tools such as banners and pop-ups or email marketing campaigns. MMC can also accomodate interactive "chat" technology to generate sales. This concept involves using artificial intelligence to generate "live" chat, engage the prospects and close the sale.
Open the Revenue Stream
In a tough economic environment, each drop of incremental revenue can be critical. If you have transactions or an existing customer base, MMC can work with you to quickly and easily design and set up an upsell offer perfect for your clientele. Ready to get started? Simply contact the Upsell Marketing Team at City Circulation Group using the information request form and we'll be in touch quickly to get the process started or answer any questions you may have!